10 Odd But Awesome Publicity Stunts
Yesterday 10/9/2012 under Cool Ads - by Beverly Jenkins -TAGS: publicity, stunts, pranks, commercial, ads
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Some organizations and businesses will go to great lengths to get noticed, including staging newsworthy events to attract media coverage.
The Boston Tea Party
The event achieved mass awareness, and was a key event in the growth of the American Revolution. The American Revolutionary War began near Boston in 1775.
Online Casino Purchases $28,000 Half-Eaten Sandwich
"Women On Waves" Charter An Abortion Ship
According to their site, "The aim of the trip was to highlight the hypocrisy of the Irish abortion situation; catalyse efforts to liberalise the abortion law there; to build coalitions for legislative reform; and to test the feasibility of using a ship as a reproductive health clinic."
The trip was hugely successful despite uproar from both the Irish and Dutch governments, and the group has since staged several more oceanic trips.
Grandmothers Pose Naked For Charity
In 2000, the stunt inspired a movie called Calendar Girls, starring Julie Walters and Helen Mirren.
The Balloon Boy Hoax
Eventually, the boy was discovered hiding at the Heene's home, and on a live television interview the child uttered the incriminating words, "You guys said that, um, we did this for the show." As it turns out, the Heenes had been participants on a reality show twice before, and had a new show in development. The boy's parents faced felony charges, and on December 23, 2009, Richard Heene was sentenced to 90 days in jail, and Mayumi Heene to 20 days of weekend jail. Richard was also ordered to pay $36,000 in restitution.
Hands Across America
The Dove Campaign For Real Beauty
The goal of the campaign was to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. An added bonus for the company? The PR stunt boosted sales by 700%.
Taco Bell Pretends To Buy The Liberty Bell
The prank worked, however, and more than 650 print publications and 400 broadcast media outlets publicized the fake purchase.
Earth Hour Turns Off The Lights on The World
Famous landmarks such as the Golden Gate Bridge in San Francisco and Rome's Coliseum all went dark as the world joined together to send a message about the global impact of climate change.
Clochemerle, une spécialité française que nous envie le monde entier. C'est en tout cas ce que semble penser notre ministre de l'enseignement supérieur qui affirme que, moyennant quelques améliorations le "système France" est supérieur au "modèle anglo-saxon" tant honni par les intellectuels gaulois (voir Blog actuel du journal Le Monde, suite au dernier classement du Times Higher Education). On croit rêver
(http://blog.lefigaro.fr/medias/2012/10/stanford-esprit-entreprise-en-amphi.html?xtor=RSS-29)